The competition for attention has always existed, but it is now more precise. Infinite feeds, notifications, recommendations and short videos create an environment designed to reduce friction and increase time spent.
The average user may not describe this technically, but the effect is easy to feel. Fatigue, distraction and the impression that every app wants to become a daily habit are now part of the experience.
Not every engagement metric means value
For companies, the temptation is to measure success only by time on screen. But time on screen does not equal satisfaction. A product can trap someone and still leave a bad aftertaste.
Better products tend to respect intent. They help people reach their goal, provide control and avoid turning every interaction into a maze.
An editorial opportunity
This subject creates strong articles because it crosses technology, behavior, business and design. It also allows deeper analysis than simple launch news.
For a broad blog, digital culture can connect many topics without losing coherence.